Essential aesthetic appeal, both stylish and refined, for a choice of safety, a choice that is "for life".
A strong design, based on flexibility devised with the consumer in mind for a kitchen that is easy to understand and easy to design.
A combination that testifies once again to the ability of the team of designers at Snaidero to face the challenges and changes of the current market, with an innovative approach and in line with the times,  revolutionising the way of designing, building and marketing their products.

The result of an innovative system of INTERNATIONAL CO-DESIGN which involved a team of architects and engineers,  the different company departments, the trade and the consumer along with an observation of the external scenario at 360°,  Orange is the epitome of a complete revamping process.

The goal that was set was indeed highly ambitious: to redesign all the company processes completely, from industrialisation to order management, from communication to the simplification of the assembly phases on the customer´s premises.
The active involvement of the entire manufacturing chain played a key role in achieving this (collaborators, agents, outlets, sales people, suppliers and fitters), which made it possible to speed up the decision-making and development processes, so that complex issues could be solved immediately in order to market a product that is simple to understand, design, sell, manufacture and fit.
This revamping of the internal processes made it possible to come up with a “EUROPEAN PRODUCT”, a design and industrial platform, which is attractive and functional, brimming with smart solutions and easy to design, creating a new system in terms of function, simplicity, design innovation and the utmost attention to achieving eco-friendliness and energy savings.

An essential luxury, to be discovered in its aesthetic and construction details, painstakingly designed in both content and appearance.

This is how Orange came about: a significant yet at the same time minimalist project, of contemporary design, fresh and with clean-cut lines; an essential design which conceals an extraordinary wealth of details, both functional and aesthetically appealing, resulting from development focused on enhancing the value of the product, and of its functional and design contents in particular...

For further information visit the web site www.orange.snaidero.com

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